Sr. Manager - Opinion Leader & Medical Marketing - Patient and Family
Job Description
Who We Are:At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs, but few options.
What We Do:Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs, but few options. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine, and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. For more information, visitneurocrine.com, and follow the company on LinkedIn, X (Formerly Twitter) and Facebook. (*in collaboration with AbbVie)
About the Role:
Contributes to the development and owns the execution of patient opinion leader initiatives and influencer and ambassador programs. Supports the design and optimization of campaigns, materials, and programs through engagement with agency partners, POLs, and patient advocacy. Key responsibilities include patient OL identification, patient program management, content development, execution of patient events (conferences, walks, educational events, etc.), participation in annual brand planning activities and providing regular actionable insights.Responsible for implementation of marketing initiatives within the region, for executing patient opinion leader engagement strategy and building compliant relationships with patient opinion leaders and other key influencers in their assigned geography. Build relationships and collaborations with Neurocrine Biosciences among patient opinion leaders using approved materials and will serve as primary contact with these key influencers. Connect thought leaders with other relevant parts of the organization (e.g., Patient Advocacy, Market Access, Medical Affairs) while maintaining compliance with guidelines on appropriate cross-functional collaboration. Responsible for liaising with Patient Advocacy, Market Access, Sales, Patient Marketing and Sales Training to execute POL engagement plans, address patient needs, identify/initiate appropriate projects of mutual interest to NBI and POLs, anticipate market trends, conduct informal social listening to glean insights, partner with sales training on curricula to ensure that the Field understands/empathizes with the patient voice, and understand the competitive market landscape, ensuring delivery against business objectives.
This individual will have Rare Disease experience, preferably in endocrinology, pediatrics, and/or genetic diseases They will have patient marketing experience and preferably will have patient services and/or advocacy experience. They understand and prioritize the nuances and the importance of connecting patient marketing execution, speakers bureau development, and POL engagement strategies. They will be a strong relationship builder and have great relationships with the patient community and strong partnerships with patient facing colleagues. They adopt a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission. This individual will be passionate about improving the lives of rare disease patients.
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Your Contributions (include, but are not limited to):Utilizes customer and marketplace insights to contribute to the development and execution of medical marketing initiatives
Creates patient speaker bureau and manages patient speaker programs with responsibilities including, but not limited to:
Monitor ambassador and influencer status reports: flag issues and respond to inquiries from Compliance
Oversee amendments to speaker contracts as needed
Represent OL Marketing in all Patient Program engagement training sessions for new account specialists
Monitor POL Marketing inbox and respond to inquiries as needed
OL & Medical Marketing lead for all patient events, including:
Submission and execution of contracts
Invoice / accrual approvals
Review and submission of Needs Assessment Forms (NAF) to Legal; manage speaker/ambassador selection.
Content management; coordination of Promotional Review Committee (PRC) reviews for content and promotional materials
Review and presentation of debrief decks to cross-functional congress team
Coordinates with internal groups (patient advocacy, patient services, corporate communications and brand team) on patient ambassador-related promotional activities to ensure strategic alignment across all stakeholders
Collaborates with Patient marketing team in development, execution, and alignment of non-personal promotional and other digital assets related to POL marketing
Supports Patient related advisory board meetings in partnership with agency partners and internal Patient marketing team
Works collaboratively with PRC to gain approval of promotional materials, ensuring all activities and tactics are accurate and compliant; attends PRC meetings as needed
Manages applicable agency budgets, ensuring alignment on planned annual spend; works with brand team budget lead and finance / accounting counterparts on monthly / quarterly accruals
Participates in annual brand planning activities, including forecasts and budgeting
Prioritizes regional engagement opportunities: Executes marketing initiatives, including pre-launch, launch and life cycle management (i.e. unbranded education, POL identification and engagement, Speaker Management, etc.)
Develops regional business plans for current Endo Franchise products in collaboration with Sales, Market Access and other key internal partners, which align with multiple brand strategies and marketing plans
Manages patient program activities in the region (supports identification of new patient opinion leaders for consideration, attends programs, liaises with NBI teams)
Support training, contracting logistics, program feedback, and relationship management of ambassadors/influencers
Support identification and recruitment of potential ambassadors and planning and execution of advisory meetings.
Collaborates with cross functional partners to identify opportunities and execute programs with regional patient and professional advocacy.
Leads presence and activities at regional conventions in collaboration with Marketing & Sales
Works with Marketing to manage and execute patient ambassador programs.
Identifies regional market insights to inform brand strategy
Works with field training team to ensure consistent implementation of marketing strategy within regions.
Performs other duties as assigned
Bachelor's degree in marketing, business administration or related field and 6+ years work experience in one or more of the following: field sales, marketing, or clinical experience in the same or related therapeutic area
MBA or equivalent preferred and 4+ years of similar experience noted above and Pharmaceutical Sales, Marketing and/or Account Management experience required
BS/BA degree in marketing or life sciences and 8+ years of related experience, including 5+ years in a marketing role for a pharmaceutical, biotech, or medical device company OR
Master's degree in marketing or life sciences or MBA preferred and 6+ years of experience noted above
Experience working to implement Patient marketing programs with measurable business impact
Expertise in managing and collaborating with multiple vendors and agency partners, including medical education agency, promotional agency of record, and patient engagement agency (when patient ambassadors are included as components of medical marketing content)
Ability to effectively manage multiple competing priorities simultaneously
Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
Veeva Promomats experience
Excellent verbal and written communication skills
Excellent presentation skills in large audience settings
Proven track record of working effectively with regulatory, legal, and medical teams to gain approval of promotional materials
Track record of building strong cross-functional relationships with medical, legal, regulatory, advocacy, compliance, marketing, and corporate communications colleagues
Significant experience in handling comprehensive budgets including assessing level of investment, tactical planning, budget allocation, timely initiation of projects, accruals, and billing to keep on track against planned quarterly targets
Self-starter with the ability to work independently and collaborate effectively with internal and external stakeholders
Strong interpersonal, communication, and analytical skills
Strong organizational skills with the ability to simultaneously manage multiple projects
Self-starter; able to take projects from strategy through execution with high attention for detail coupled with innovative thinking
Excellent written and verbal communication skills
Excellent computer skills (Microsoft Excel, PowerPoint, and Word
#LI-SW1
Neurocrine Biosciences is an EEO/AA/Disability/Vets employer.
We are committed to building a diverse, equitable, and inclusive workplace, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don't line up to exactly what we have outlined in the job description.
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The annual base salary we reasonably expect to pay is $161,700.00-$234,150.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 30% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.
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